Hi, I’m Alejandro
(finally pronounced correctly worldwide, thanks to Lady Gaga)
I’m a Spanish pianist, composer, educator, music technologist, sociologist, and musical polymath whose professional life exists somewhere between a conservatory, a recording studio, a research lab, and a suspiciously complex spreadsheet. At some point in the 2010s, global pop culture unexpectedly standardized the pronunciation of “Alejandro,” which has been a logistical advantage ever since.
What I do
I work across performance, composition, teaching, research, and music technology. My background is rooted in classical piano and composition, but my activity extends into orchestration, improvisation, contemporary creation, pedagogy, score culture, and digital systems for music learning and publishing. If it involves understanding, creating, or transmitting music, I am probably interested.
I have spent over a decade performing, teaching, and mentoring students across ages and levels in conservatories, private contexts, online programs, and university environments. My pedagogical approach integrates technical rigor with creativity, reflection, listening, and personal development, because playing notes correctly is good, but understanding why they matter is better.
Core thinking
My strengths live in the combination of artistic intuition and structural thinking. I like to understand the architecture beneath things: the harmonic logic behind a musical gesture, the social conditions behind a cultural habit, the pedagogical structure behind a learning problem, or the technical system behind a creative workflow.
I am drawn to clarity without simplification, depth without obscurity, and authority without arrogance. My work is serious, but not rigid. I care about craft, emotional truth, intellectual honesty, and the possibility that music can help people become more attentive human beings.
Education
My education started with piano performance and music composition at the Higher Conservatory of Music Salvador Segui in Castellon. Later, I moved to Vienna to study Media Composition, Jazz, and Arrangements at the University of Music and Performing Arts Vienna, while also studying Sociology at the University of Vienna.
That path expanded into music research, acoustics, psychoacoustics, signal processing, sound synthesis, and music technology. I am interested in the whole chain: how sound is made, how it is perceived, how it is taught, how it is organized, and how it becomes meaningful inside a culture.
Career highlights
My professional work has moved through many musical rooms: concert halls, classrooms, studios, coffeehouses, orchestral recording environments, online learning platforms, and digital publishing systems.
As a composer, I have written chamber works, electroacoustic pieces, big band music, media scores, and works involving video, technology, and interdisciplinary formats. As a pianist, I have worked as soloist, accompanist, orchestra pianist, big band pianist, improviser, and performing musician in Vienna contexts such as Cafe Central and Cafe Diglas.
As an orchestrator and music-preparation specialist, I have worked in professional contexts connected with Synchron Stage Vienna and productions such as The World of Hans Zimmer, Blue Planet II, Hollywood in Vienna, Life Ball, and other media and live-performance projects.
As an educator, I have taught piano, harmony, theory, composition, music technology, orchestration, orchestral MIDI mockups, recording, synthesis, acoustics, and creative practice. I created NoSoloNotas as a way to connect serious musical training with human development, reflective learning, and a deeper understanding of music beyond notation alone.
Current work
Today my work connects creative practice, education, research, and digital music systems. As Content Manager at MuseScore, I work on score curation, catalogue development, editorial strategy, AI-assisted music publishing, and structured musical knowledge, helping shape how musicians discover, study, and use repertoire at scale.
My current artistic and research interests include piano-centered creation, educational methodologies, interdisciplinary composition, intelligent systems for music cataloging, and the relationship between musical imagination, perception, and human meaning.
Future
I want to keep building work that joins artistic depth with practical usefulness: publications that help pianists, educational systems that respect the whole musician, compositions that search for honest resonance, and digital tools that make musical knowledge clearer rather than flatter.
Across all of this, my guiding intent remains consistent: to explore the roots of musical and human expression, and to create work that is clear, resonant, rigorous, and meaningfully transformative.
Names
I answer to Alejandro, Alex, and occasionally Ander. The piano, fortunately, responds to all three.